Brand gender, brand personality and brand loyalty relationship
Brand personality, especially brand gender concepts are quite new in Turkey, therefore these concepts have not been used as a topic in research. The aim of this research is to shed light on the literature by emphasizing the relationship between brand personality, brand gender and brand loyalty. This...
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| Format: | Article |
| Language: | English |
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BİSKA Bilisim Company
2016-08-01
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| Series: | Communication in Mathematical Modeling and Applications |
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| Online Access: | http://www.ntmsci.com/ajaxtool/GetArticleByPublishedArticleId?PublishedArticleId=7193 |