Subject-Oriented Classification of Puns Used in Spanish-Speaking Advertisements

While analyzing wordplay in advertisements, researchers tend to focus on formal classifications. One of the few modern groupings that diverge from this formal approach is the typology made within the framework of Relevance Theory. This paper provides new classification based on the subject of punnin...

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Bibliographic Details
Main Author: Aleksandr V. Dzyuba
Format: Article
Language:English
Published: Volgograd State University 2018-07-01
Series:Vestnik Volgogradskogo Gosudarstvennogo Universiteta. Seriâ 2. Âzykoznanie
Subjects:
Online Access:https://l.jvolsu.com/index.php/en/component/attachments/download/1764