The role of cross-cultural competence in international business in the twenty-first century
The aim of the paper is to discuss the requirements of cross-cultural competence for managers in international business in the 21st century. Cross-cultural competencies are indispensable for managers involved in cross-border interactions as cultural awareness affects the success of managing human re...
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| Format: | Article |
| Language: | English |
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University of Novi Sad - Faculty of Economics, Subotica
2015-01-01
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| Series: | Strategic Management |
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| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/1821-3448/2015/1821-34481501056D.pdf |