First-time versus repeat visitors at the Kruger National Park

Purpose: The aim of this research is to segment visitors at the Kruger National Park based on the frequency of visitation in order to distinguish between first-time and repeat park visitors. Problem investigated: The Kruger National Park (KNP) in South Africa is one of the world’s most renowned wil...

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Bibliographic Details
Main Authors: Martinette Kruger, Melville Saayman, Uwe P. Hermann
Format: Article
Language:English
Published: AOSIS 2014-07-01
Series:Acta Commercii
Subjects:
Online Access:https://actacommercii.co.za/index.php/acta/article/view/220