PENGARUH TANGIBLE, EMPATHY, RELIABILITY, RESPONSIVENESSdan ASSURANCE TERHADAP LOYALITAS PELANGGAN BERBELANJA PADA TOKO TITA DI LUBUK BUAYA KOTA PADANG

This aim of the research is to analyze the Tangible, Empathy, Reliability, Responsiveness and Assurance can affect customer’s loyality. The research is Quantitative and uses non-probability purposive sampling technique. The research using the model of multiple regression statistical analysis to dete...

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Bibliographic Details
Main Author: Hayu Yolanda Utami
Format: Article
Language:Indonesian
Published: STKIP PGRI Sumatera Barat 2015-11-01
Series:Economica
Subjects:
Online Access:http://ejournal.stkip-pgri-sumbar.ac.id/index.php/economica/article/view/237/pdf_50