Kapabilitas Pemasaran dan Operasi Serta Pengaruhnya Pada Supply Chain Management dan Kinerja Perusahaan

Competition is a fact that needs to be faced by companies, and competitive advantage is thecore of the company’s success. To face the competition, the accuracy of the strategy undertaken by a company is one of the key success factors of the company. The strategy is to focus on the important factors...

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Bibliographic Details
Main Authors: Hadi Purnomo, Edi Santosa
Format: Article
Language:English
Published: Universitas Kristen Satya Wacana 2016-06-01
Series:Jurnal Ekonomi dan Bisnis
Subjects:
Online Access:http://ejournal.uksw.edu/jeb/article/view/295