Avian Influenza—Factors Affecting Consumers’ Purchase Intentions toward Poultry Products

Recently, continuing outbreaks of avian influenza in China have not only caused great loss to the agricultural sector but also brought fear and distrust to consumers, seriously undermining consumer confidence in chicken products. We investigated consumers’ purchase intentions during avian...

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Bibliographic Details
Main Authors: Xiaowei Wen, Sangluo Sun, Lin Li, Qinying He, Fu-Sheng Tsai
Format: Article
Language:English
Published: MDPI AG 2019-10-01
Series:International Journal of Environmental Research and Public Health
Subjects:
Online Access:https://www.mdpi.com/1660-4601/16/21/4139