PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pengunjung Cafe di Banjarbaru)

PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pengunjung Cafe di Banjarbaru)

Show other versions (1)

This study aims to identify and analyze the effect of price, quality product, and service quality to the satisfaction of cafe visitor in Banjarbaru. It also investigates and analyzes the effect of price, product quality and service quality on cafe customer loyalty in Banjarbaru. And to know and anal...

Full description

Bibliographic Details
Main Authors: Shary Shartykarini, Muhammad Riza Firdaus, Rusniati .
Format: Article
Language:Indonesian
Published: Universitas Lambung Mangkurat 2016-06-01
Series:JWM: Jurnal Wawasan Manajemen
Online Access:http://jwm.unlam.ac.id/id/index.php/jwm/article/view/76
Show all versions (2)

Similar Items