PENGARUH HARGA, KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN DALAM MEMBENTUK LOYALITAS PELANGGAN (Studi Pengunjung Cafe di Banjarbaru)
This study aims to identify and analyze the effect of price, quality product, and service quality to the satisfaction of cafe visitor in Banjarbaru. It also investigates and analyzes the effect of price, product quality and service quality on cafe customer loyalty in Banjarbaru. And to know and anal...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Universitas Lambung Mangkurat
2016-06-01
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| Series: | JWM: Jurnal Wawasan Manajemen |
| Online Access: | http://jwm.unlam.ac.id/id/index.php/jwm/article/view/76 |