Developing Marketing Strategies for Public Libraries
The objective of marketing is to demonstrate the unlimited possibilities an institution has to offer to its target audience. For public libraries, this means engaging current and new users to attend programs, use resources and view the library as a community center. This article provides an overview...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Marketing Libraries Journal
2018-08-01
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| Series: | Marketing Libraries Journal |
| Subjects: | |
| Online Access: | http://bit.ly/MLJv2i1-Marketing-Strategies-PL |