The Role of Social Media in Corporate Reputation Management – The Results of the Polish Enterprises
The exponential growth of the Internet and social media (SM) in the recent years has contributed to changing the communication environment in which stakeholders as their users may post and distribute their opinions about the company and its products. This generates a number of potential threats to t...
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Sciendo
2017-02-01
|
| Series: | Foundations of Management |
| Subjects: | |
| Online Access: | https://doi.org/10.1515/fman-2017-0013 |