Planning advertising campaigns in the view of cognitive styles between man and woman
The main purpose of any advertising campaign is conviction the recipient and from here comes the importance of this accurate study of psychology to the recipient in all its sides, as there are many factors that affects the recipient of most important the social class, age group, culture, experience,...
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| Format: | Article |
| Language: | Arabic |
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Arab Association for Islamic Civilization and Art
2019-09-01
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| Series: | Journal of Architecture, Art & Humanistic Science |
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| Online Access: | https://mjaf.journals.ekb.eg/article_37893.html |