QUALIDADE EM SERVIÇOS DE ATENDIMENTO AO CONSUMIDOR (SAC): UMA AVALIAÇÃO UTILIZANDO A ESCALA SERQUAL
This paper aims at knowing what is important, by customer point of view, considering the quality service evaluation of Call Centers in an education institution and to verify the adequacy of the given service. This research does not look for evidence criteria of excellency for the Call Center in stud...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal de Pernambuco
2011-12-01
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| Series: | GESTÃO.Org : Revista Eletrônica de Gestão Organizacional |
| Subjects: | |
| Online Access: | http://www.revista.ufpe.br/gestaoorg/index.php/gestao/article/viewFile/454/216 |