STRATEGY AND COMMUNICATION WITH THE MARKET: PERCEPTION OF MANAGERS OF INSTITUTIONS OF HIGHER EDUCATION ON THE CORPORATE SOCIAL RESPONSIBILITY IN THE PHENOMENOLOGICAL METHOD VIEW
This research presents the findings from an exploratory study relating to understanding more about characteristics of the implantation and management of programs of Social Responsibility in two universities of the Great São Paulo, according with qualitative researches, of qualitative nature, job of...
Main Authors: | , , , |
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Format: | Article |
Language: | Portuguese |
Published: |
Universidade de Santa Cruz do Sul
2013-07-01
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Series: | Redes |
Subjects: | |
Online Access: | https://online.unisc.br/seer/index.php/redes/article/view/2562 |