Social Influence and Customer Referral Value
Social media, big data and social influence are currently on everyoneʼs lips. But how do they affect customer value? Satisfied customers represent a major source of customer acquisition in many industries. Suppliers can reduce acquisition costs substantially by using "sales activities" of...
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| Format: | Article |
| Language: | English |
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Athens Institute for Education and Research
2016-01-01
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| Series: | Athens Journal of Business & Economics |
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| Online Access: | https://www.athensjournals.gr/business/2016-2-1-1-Xevelonakis.pdf |