A Neuroscientific Approach to Explore Consumers’ Intentions Towards Sustainability within the Luxury Fashion Industry
Little is presently known about customers’ expectations and the unspoken relevant factors which lead them to prefer or not sustainable luxury products. This study aimed to deepen the understanding of luxury consumers’ implicit intentions towards sustainability by using, for the f...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2019-09-01
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| Series: | Sustainability |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2071-1050/11/18/5105 |