The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer

Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind. The current democratization of information is expressed mainly through User-Generated Content (UGC), so that t...

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Bibliographic Details
Main Authors:	Sunu Puguh Hayu Triono, Ratih Huriyati, Mokh Adib Sultan
Format:	Article
Language:	Indonesian
Published:	Telkom University 2021-04-01
Series:	Jurnal Manajemen Indonesia
Subjects:	brand equity consumer-based brand equity content marketing involvement user-generated content
Online Access:	https://journals.telkomuniversity.ac.id/ijm/article/view/2461

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