The Influence Of User-Generated Content To Consumer-Based Brand Equity Through Involvement In Indonesia's Top Brand Lipstic Consumer
Since 2000’s content marketing began to develop and become a buzzword lately. Nowadays, content marketing is a standard practice of business and one who do not use that will be left behind. The current democratization of information is expressed mainly through User-Generated Content (UGC), so that t...
| Main Authors: | , , |
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| Format: | Article |
| Language: | Indonesian |
| Published: |
Telkom University
2021-04-01
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| Series: | Jurnal Manajemen Indonesia |
| Subjects: | |
| Online Access: | https://journals.telkomuniversity.ac.id/ijm/article/view/2461 |