AI Recommendation Service Acceptance: Assessing the Effects of Perceived Empathy and Need for Cognition

This study investigated the effect of perceived technology quality and personalization quality on behavioral intentions, mediated by perceived empathy in using an artificial intelligence (AI) recommendation service. The study was based on a theoretical model of artificial intelligent device use acce...

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Bibliographic Details
Main Authors: Namhee Yoon, Ha-Kyung Lee
Format: Article
Language:English
Published: MDPI AG 2021-06-01
Series:Journal of Theoretical and Applied Electronic Commerce Research
Subjects:
Online Access:https://www.mdpi.com/0718-1876/16/5/107