Analysis of the Retail Market in Brasov

This paper aims to analyze the retail market in Brasov in terms of development and expansionof retail networks. Thus, the expansion of chain stores creates a number of advantages forconsumers because the big retailer relies on various sales strategies in order to attract or retaincustomers. This ana...

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Bibliographic Details
Main Author: Marius Bălășescu
Format: Article
Language:English
Published: Ovidius University Press 2016-01-01
Series:Ovidius University Annals: Economic Sciences Series
Subjects:
Online Access:http://stec.univ-ovidius.ro/html/anale/ENG/2016/2016-II-full/s4/2.pdf