The Use of AdWords – a Contributor or an Inhibitor of Marketing Success?
E-marketing is a fast-developing field of marketing, with new tools constantly emerging in the market. The opportunities within e-marketing provide businesses with a chance to advertise to audiences worldwide without the high costs associated with above-the-line advertising. Many e-marketing tools a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
AfricaJournals
2018-08-01
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| Series: | African Journal of Hospitality, Tourism and Leisure |
| Subjects: | |
| Online Access: | https://www.ajhtl.com/uploads/7/1/6/3/7163688/article_25_vol_7__4_2018.pdf |