A Survey on Applying the Golden ratio in Product Packaging and its Effect on Consumers’ buying behavior
Packaging is one of the most effective marketing instruments in selling most of the products, in particular the consuming products. Due to the fact that most purchases particularly in department and chain stores are performed randomly and without a previous programming, packaging has a key role in a...
| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2011-02-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_22116_40724a9645ab1642a05fdb9cb85b4e7f.pdf |