The role of financial and marketing indicators in the function of ranking the key accounts
This paper describes the importance of developing key accounts as important business customers in organizations in Serbia. The paper presents the theoretical development of the emergence of the concept to key account in organizations that emerged due to dynamic changes in the market. Financial and m...
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of Novi Sad - Faculty of Economics, Subotica
2018-01-01
|
| Series: | Anali Ekonomskog fakulteta u Subotici |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0350-2120/2018/0350-21201839099D.pdf |