Food Reward and Food Choice. An Inquiry Through The Liking and Wanting Model

What if consumers are getting obese because eating less calories is more difficult for persons that have a higher pleasure and desire towards food (Ikeda et al., 2005) and food companies do not help given only a two extreme option choice to satisfy their needs (i.e., low calories vs. high calories o...

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Bibliographic Details
Main Authors: Almudena Recio-Román, Manuel Recio-Menéndez, María Victoria Román-González
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Nutrients
Subjects:
Online Access:https://www.mdpi.com/2072-6643/12/3/639