An exploration study to detect important factors influencing internet marketing: A case study of food industry

Internet marketing plays an important role on profitability of organizations, it can build a bridge between customers and business owners and anyone could purchase products and services through internet. In this paper, we present an empirical investigation to detect important factors influencing int...

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Bibliographic Details
Main Authors: Shadan Vahabzadeh, Jamshid Salehi Sadaghiani, Mehdi Asgarielo, Maryam Jabbarzadeh
Format: Article
Language:English
Published: Growing Science 2013-06-01
Series:Management Science Letters
Subjects:
Online Access:http://www.growingscience.com/msl/Vol3/msl_2013_145.pdf