The Impact of Corporate Culture on Marketing Performance

ABSTRACT   The purpose of this study is to determine the typology of corporate culture of Islamic banking. This study also aims to determine the influence of corporate culture of Islamic banking on marketing performance. This study proves that the corporate culture of Islamic banking that accommod...

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Bibliographic Details
Main Authors: Muhammad Anwar Fathoni, Ahmad Rodoni
Format: Article
Language:English
Published: Sekolah Tinggi Agama Islam Negeri (STAIN) Kudus 2018-07-01
Series:Iqtishadia
Subjects:
Online Access:https://journal.iainkudus.ac.id/index.php/IQTISHADIA/article/view/2847