Online technology and promotion tools in SMEs

Online technologies are currently the most dynamically developing industry, both in product creation and promotion. The study focuses on their incorporation into the SME (small and medium enterprises) segment, which comprises the most economically stable element of any European economy. This paper a...

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Bibliographic Details
Main Authors: Pavla Breckova, Michal Karas
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2020-09-01
Series:Innovative Marketing
Subjects:
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/13930/IM_2020_03_Breckova.pdf