Peculiarities of Customer Relationships Management: a Case of Lithuanian Companies
Increasing competition among companies, constantly growingproduct and service quality requirements, rapidly changing consumerbehavior, technology advancements and changes enablescustomer to make decisions which product or service to buy. Inthis context, customer relationship management is becoming a...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Vilnius Gediminas Technical University
2014-04-01
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| Series: | Mokslas: Lietuvos Ateitis |
| Subjects: | |
| Online Access: | http://www.mla.vgtu.lt/index.php/mla/article/view/611 |