Communicative Pragmatic Parameters of Manipulative Formulas in the Advertising Text

Communicative Pragmatic Parameters of Manipulative Formulas in the Advertising Text

Background: Advertising communication tends to shorten the use of the language means. This characteristic explains the deliberate usage of such linguistic constructions that primarily influence the potential consumer. The role of advertising has increased in the modern world. Its strengthening inten...

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Bibliographic Details
Main Author: Areshenkova Oleksandra
Format: Article
Language:Ukrainian
Published: Vasyl' Stus Donetsk National Uniersity 2016-12-01
Series:Lìngvìstičnì Studìï
Subjects:
advertising
advertising communication
advertising text
manipulation
language means of influence
recipient-consumer
Online Access:http://www.linguisticstudies.org/home/linguistics-studies/volume-32/issues-of-text-linguistics-discourse-studies-and-discourse-analysis/communicative-pragmatic-parameters-of-manipulative-formulas-in-the-advertising-text

Internet

http://www.linguisticstudies.org/home/linguistics-studies/volume-32/issues-of-text-linguistics-discourse-studies-and-discourse-analysis/communicative-pragmatic-parameters-of-manipulative-formulas-in-the-advertising-text

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