A Methodology for Quantifying Effects and Psychological Functioning of Behavior-Change Techniques
We present a methodology to quantify the effects of behavior change techniques (BCTs) that allows forecasting campaign effects on behavior and psychological constructs. The approach involves the gathering of longitudinal data during actual campaigns in which different combinations and sequences of B...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2013-12-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/2158244013517245 |