A Social Media Campaign (#datasaveslives) to Promote the Benefits of Using Health Data for Research Purposes: Mixed Methods Analysis

BackgroundSocial media provides the potential to engage a wide audience about scientific research, including the public. However, little empirical research exists to guide health scientists regarding what works and how to optimize impact. We examined the social media campaign...

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Bibliographic Details
Main Authors: Hassan, Lamiece, Nenadic, Goran, Tully, Mary Patricia
Format: Article
Language:English
Published: JMIR Publications 2021-02-01
Series:Journal of Medical Internet Research
Online Access:http://www.jmir.org/2021/2/e16348/