Planned Obsolescence, Total Quality, Zero Defects and Global Competition
A global firm's success is conditioned by its ability to manage the system of intangible corporate assets (corporate culture, corporate identity, and information system) and intangible product assets (product design, brand equity and pre/after-sales services). Corporate imitation and innovation...
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| Format: | Article |
| Language: | English |
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Niccolò Cusano University-Rome
2018-12-01
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| Series: | Symphonya |
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| Online Access: | https://symphonya.unicusano.it/article/view/12981 |