Public relation for 21st century

PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed...

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Bibliographic Details
Main Author: Jović Tijana
Format: Article
Language:English
Published: Srpsko udruženje za marketing 2005-01-01
Series:Marketing (Beograd. 1991)
Subjects:
PR
Online Access:http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710502101J.pdf