Public relation for 21st century
PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed...
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Format: | Article |
Language: | English |
Published: |
Srpsko udruženje za marketing
2005-01-01
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Series: | Marketing (Beograd. 1991) |
Subjects: | |
Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710502101J.pdf |