Public relation for 21st century
PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
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| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710502101J.pdf |
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Article |
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doaj-60245733fc0c46489c5d2443d3dd77a42020-11-25T01:20:50ZengSrpsko udruženje za marketingMarketing (Beograd. 1991)0354-34712334-83642005-01-013621011060354-34710502101JPublic relation for 21st centuryJović Tijana0University 'Braća Karić', Faculty of Management 'Braća Karić', Belgrade, SerbiaPR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed and continues to change, seemingly spinning ever faster and veering in new directions. But, happily, the changes also reflect a broad acceptance of the validity of modern public relations practice to a global society that is increasingly interdependent, increasingly interconnected.http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710502101J.pdfmarketingadvertisingPRmarketing communicationpromotion management |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Jović Tijana |
| spellingShingle |
Jović Tijana Public relation for 21st century Marketing (Beograd. 1991) marketing advertising PR marketing communication promotion management |
| author_facet |
Jović Tijana |
| author_sort |
Jović Tijana |
| title |
Public relation for 21st century |
| title_short |
Public relation for 21st century |
| title_full |
Public relation for 21st century |
| title_fullStr |
Public relation for 21st century |
| title_full_unstemmed |
Public relation for 21st century |
| title_sort |
public relation for 21st century |
| publisher |
Srpsko udruženje za marketing |
| series |
Marketing (Beograd. 1991) |
| issn |
0354-3471 2334-8364 |
| publishDate |
2005-01-01 |
| description |
PR - Public relations has come of age, and with that has come a critical need for broadly-based education that is relevant and connected to the practice. The changes in public relations practice are numerous and profound. At root, these changes reflect nothing less than the way the world has changed and continues to change, seemingly spinning ever faster and veering in new directions. But, happily, the changes also reflect a broad acceptance of the validity of modern public relations practice to a global society that is increasingly interdependent, increasingly interconnected. |
| topic |
marketing advertising PR marketing communication promotion management |
| url |
http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710502101J.pdf |
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AT jovictijana publicrelationfor21stcentury |
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