Displaying Red and Black on a First Date: A Field Study Using the “First Dates” Television Series

Previous research has shown that displaying the color red can increase attractiveness. As a result, women display red more often when expecting to meet more attractive men in a laboratory context. Here, we carried out a field study by analyzing 546 daters from the “First Dates” television series. Ea...

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Bibliographic Details
Main Authors: Robin S. S. Kramer, Jerrica Mulgrew
Format: Article
Language:English
Published: SAGE Publishing 2018-04-01
Series:Evolutionary Psychology
Online Access:https://doi.org/10.1177/1474704918769417