Johnnie Walker's advertising and the construction of male identities in late modernity
In this work, we analyzed six advertorials of Johnnie Walker’s company, that were published in four Brazilian magazines during the year 2009. The main objective is to explain the relation between advertising and journalistic practices and the building of masculinity in late modernity. We use as refe...
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| Format: | Article |
| Language: | English |
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Universidade Federal de Santa Catarina, Programa de Pós-graduação em Linguística
2020-04-01
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| Series: | Fórum Linguístico |
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| Online Access: | https://periodicos.ufsc.br/index.php/forum/article/view/70647 |