The Adoption of Digital Marketing in Financial Services under Crisis
Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and...
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| Format: | Article |
| Language: | English |
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Transilvania University Press
2009-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
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| Online Access: | http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/161%20DAJ%20A_CHIRCA%20A_BUT%202009.pdf |
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Article |
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doaj-5f958c0ea49c4e8e9609ced9a46bda772020-11-24T22:53:44ZengTransilvania University PressBulletin of the Transilvania University of Brasov. Series V : Economic Sciences2065-21942009-12-012 (51)1161165The Adoption of Digital Marketing in Financial Services under CrisisDaj A.Chirca A.Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and the economic fallout, financial institutions have to implement new digital marketing techniques both for cost optimization and for dealing with the crisis of confidence.http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/161%20DAJ%20A_CHIRCA%20A_BUT%202009.pdfdigital marketing toolsfinancial crisiscustomer confidence |
| collection |
DOAJ |
| language |
English |
| format |
Article |
| sources |
DOAJ |
| author |
Daj A. Chirca A. |
| spellingShingle |
Daj A. Chirca A. The Adoption of Digital Marketing in Financial Services under Crisis Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences digital marketing tools financial crisis customer confidence |
| author_facet |
Daj A. Chirca A. |
| author_sort |
Daj A. |
| title |
The Adoption of Digital Marketing in Financial Services under Crisis |
| title_short |
The Adoption of Digital Marketing in Financial Services under Crisis |
| title_full |
The Adoption of Digital Marketing in Financial Services under Crisis |
| title_fullStr |
The Adoption of Digital Marketing in Financial Services under Crisis |
| title_full_unstemmed |
The Adoption of Digital Marketing in Financial Services under Crisis |
| title_sort |
adoption of digital marketing in financial services under crisis |
| publisher |
Transilvania University Press |
| series |
Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| issn |
2065-2194 |
| publishDate |
2009-12-01 |
| description |
Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and the economic fallout, financial institutions have to implement new digital marketing techniques both for cost optimization and for dealing with the crisis of confidence. |
| topic |
digital marketing tools financial crisis customer confidence |
| url |
http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/161%20DAJ%20A_CHIRCA%20A_BUT%202009.pdf |
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