The Adoption of Digital Marketing in Financial Services under Crisis
Led by social media, online search, consumer generated content, virtual communities, and considering the increased focus on digital technologies, the longer-term prospects for digital marketing and the global online medium continue to be bright. Given the recent decline of the financial markets and...
| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Transilvania University Press
2009-12-01
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| Series: | Bulletin of the Transilvania University of Brasov. Series V : Economic Sciences |
| Subjects: | |
| Online Access: | http://but.unitbv.ro/BU2009/BULETIN2009/Series%20V/BULETIN%20V%20PDF/161%20DAJ%20A_CHIRCA%20A_BUT%202009.pdf |