Da Fome à Vontade de Comer: uma análise dos instrumentos para medida de satisfação do consumidor de lojas de alimentação
The literature suggests that the practice of research of consumer satisfaction has become an important action for businesses because it can provide information necessary for future decision making more consistent as regards to marketing and sales. In this sense, it is common to find many food shops...
| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universidade Federal da Paraíba
2014-05-01
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| Series: | Teoria e Prática em Administração |
| Subjects: | |
| Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/17767/10660 |