Tips, tricks and techniques in practicing OR - a different twist!

Tips, tricks and techniques in practicing OR - a different twist!

This paper is a personal account of marketing and selling Operations Research (OR) in South Africa. The author reflects on this activity that has occupied him over the past ten to fifteen years. The traditional marketing mix is possibly not ideal for selling a consulting service such as OR. The auth...

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Main Author: H.W. Ittmann
Format: Article
Language:English
Published: Operations Research Society of South Africa (ORSSA) 2014-01-01
Series:ORiON
Online Access:http://orion.journals.ac.za/pub/article/view/189
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spelling doaj-5f1380fe5b4745c0aa018d06ed490f8f2020-11-24T23:07:37ZengOperations Research Society of South Africa (ORSSA)ORiON2224-00042014-01-0117010.5784/17-0-189142Tips, tricks and techniques in practicing OR - a different twist!H.W. IttmannThis paper is a personal account of marketing and selling Operations Research (OR) in South Africa. The author reflects on this activity that has occupied him over the past ten to fifteen years. The traditional marketing mix is possibly not ideal for selling a consulting service such as OR. The author shows how he used ingredients such as able people, physical evidence and process in selling the services of the group he represented. The main elements of being successful are: one or more success stories, credibility, a network of people (potential clients), quality staff, a sense of urgency within the group and a recognition that the client is always king.http://orion.journals.ac.za/pub/article/view/189
collection DOAJ
language English
format Article
sources DOAJ
author H.W. Ittmann
spellingShingle H.W. Ittmann
Tips, tricks and techniques in practicing OR - a different twist!
ORiON
author_facet H.W. Ittmann
author_sort H.W. Ittmann
title Tips, tricks and techniques in practicing OR - a different twist!
title_short Tips, tricks and techniques in practicing OR - a different twist!
title_full Tips, tricks and techniques in practicing OR - a different twist!
title_fullStr Tips, tricks and techniques in practicing OR - a different twist!
title_full_unstemmed Tips, tricks and techniques in practicing OR - a different twist!
title_sort tips, tricks and techniques in practicing or - a different twist!
publisher Operations Research Society of South Africa (ORSSA)
series ORiON
issn 2224-0004
publishDate 2014-01-01
description This paper is a personal account of marketing and selling Operations Research (OR) in South Africa. The author reflects on this activity that has occupied him over the past ten to fifteen years. The traditional marketing mix is possibly not ideal for selling a consulting service such as OR. The author shows how he used ingredients such as able people, physical evidence and process in selling the services of the group he represented. The main elements of being successful are: one or more success stories, credibility, a network of people (potential clients), quality staff, a sense of urgency within the group and a recognition that the client is always king.
url http://orion.journals.ac.za/pub/article/view/189
work_keys_str_mv AT hwittmann tipstricksandtechniquesinpracticingoradifferenttwist
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