Tips, tricks and techniques in practicing OR - a different twist!
This paper is a personal account of marketing and selling Operations Research (OR) in South Africa. The author reflects on this activity that has occupied him over the past ten to fifteen years. The traditional marketing mix is possibly not ideal for selling a consulting service such as OR. The auth...
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| Format: | Article |
| Language: | English |
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Operations Research Society of South Africa (ORSSA)
2014-01-01
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| Series: | ORiON |
| Online Access: | http://orion.journals.ac.za/pub/article/view/189 |