Marketing communications: Qualitative and quantitative paradigm
This paper focuses on key issues in relation to the choice of basic language of communication of marketing as a practical and academic field. Principally, marketing managers prefer descriptive way of expression, but they should use the advantages of language of numbers much more. By doing so, they w...
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| Format: | Article |
| Language: | English |
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Srpsko udruženje za marketing
2005-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | http://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2005/0354-34710504192U.pdf |