Social Networking Sites, Personalization, and Trust in Government: Empirical Evidence for a Mediation Model

Social Networking Sites, Personalization, and Trust in Government: Empirical Evidence for a Mediation Model

Political communication via social media might well counter the eroding political trust. In particular, social networking sites (SNS) enable direct flows of communication between citizens and the political elite, thereby reducing social and political gaps. Based on the concept of personalization of...

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Bibliographic Details
Main Authors: Christopher Starke, Frank Marcinkowski, Florian Wintterlin
Format: Article
Language:English
Published: SAGE Publishing 2020-05-01
Series:Social Media + Society
Online Access:https://doi.org/10.1177/2056305120913885

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