A Percepção dos Jovens sobre a Imagem Organizacional da Companhia Vale e o Poder Simbólico Manifesto nos Discursos
The image of an organization is what it wants to communicate about itself, including the expression of symbolic elements, with great impact on its survival and expression. Given the close relationship of the company in focus with the community of Itabira, Brazil, this study collected the perceptions...
Main Authors: | , |
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Format: | Article |
Language: | English |
Published: |
Universidade Federal da Paraíba
2012-06-01
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Series: | Teoria e Prática em Administração |
Subjects: | |
Online Access: | http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/13294/8532 |