A Percepção dos Jovens sobre a Imagem Organizacional da Companhia Vale e o Poder Simbólico Manifesto nos Discursos

The image of an organization is what it wants to communicate about itself, including the expression of symbolic elements, with great impact on its survival and expression. Given the close relationship of the company in focus with the community of Itabira, Brazil, this study collected the perceptions...

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Bibliographic Details
Main Authors: Jeunon, Ester Eliane, Clemente, Fabiane Aparecida Santos
Format: Article
Language:English
Published: Universidade Federal da Paraíba 2012-06-01
Series:Teoria e Prática em Administração
Subjects:
Online Access:http://periodicos.ufpb.br/ojs2/index.php/tpa/article/view/13294/8532