Application of optimal control theory on optimal advertising expenditure in monopoly

Presented paper is being focused on Optimal control theory, Variation Calculus and its economic application. Aim of this research paper is to shortly describe Optimal control and Variation Calculus and to present how can we deal with these type of issues. The last part of this paper is presenting po...

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Bibliographic Details
Main Authors: Grisáková Nora, Štetka Peter
Format: Article
Language:English
Published: EDP Sciences 2020-01-01
Series:SHS Web of Conferences
Online Access:https://www.shs-conferences.org/articles/shsconf/pdf/2020/11/shsconf_appsconf2020_01017.pdf