The Analysis of Marketing Factors Influencing Consumers’ Preferences and Acceptance of Organic Food Products—Recommendations for the Optimization of the Offer in a Developing Market

Considering the benefits of the organic production system, it is recognized as one of the main drivers of future economic development. However, the imbalance between demand and supply at the local market level represents one of the serious obstacles that prevents its future growth. Therefore, this a...

Full description

Bibliographic Details
Main Authors: Boban Melovic, Dragana Cirovic, Branislav Dudic, Tamara Backovic Vulic, Michal Gregus
Format: Article
Language:English
Published: MDPI AG 2020-02-01
Series:Foods
Subjects:
Online Access:https://www.mdpi.com/2304-8158/9/3/259