ROMANIAN BRANDS AWARENESS AMONG YOUNG PEOPLE. THE CASE OF COMMON FOOD PRODUCTS
Awareness is a prerequisite in the development of successful brands; in this paper are highlighted, for certain categories of common food products, brands enjoying the highest spontaneous awareness among young people. On the basis of this work are some of the results of a direct research conducted o...
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| Format: | Article |
| Language: | English |
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University of Bacău
2016-12-01
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| Series: | Studies and Scientific Researches: Economics Edition |
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| Online Access: | http://sceco.ub.ro/index.php/SCECO/article/view/366 |