Marketing orientation of scientific-research units as support for the process of commercialization of R&D results

The market of R&D services formed as a result of social-economic transformation puts scientific-research units in the situation of companies from the service sector and consistently forces these entities to assume a marketing approach. New solutions and possibilities of using the achievements of...

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Bibliographic Details
Main Author: Marzena Walasik
Format: Article
Language:English
Published: The Institute of Aviation 2018-12-01
Series:Marketing of Scientific and Research Organisations
Subjects:
Online Access:http://minib.pl/en/marketing-orientation-of-scientific-research-units-as-support-for-the-process-of-commercialization-of-rd-results/