RESHAPING ORGANIZATIONS – MANAGING PEOPLE THROUGH HR STRATEGIES AND INTERNAL MARKETING

RESHAPING ORGANIZATIONS – MANAGING PEOPLE THROUGH HR STRATEGIES AND INTERNAL MARKETING

The following paper aims at presenting key concepts in regard to the interconnectivity between two similar and frequently confused practices – Human Resource Management and Internal Marketing. Therefore, it is intend to present both fields distinctively, in order to emphasise in the end the added va...

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Bibliographic Details
Main Authors: Roxana Cioclov, Alexandra Cioclov Petcu
Format: Article
Language:English
Published: Vasile Goldis University Press 2014-10-01
Series:Studia Universitatis Vasile Goldis Arad, Seria Stiinte Economice
Subjects:
Human Resources
Internal Marketing
Organization
development
Online Access:http://publicatii.uvvg.ro/index.php/studiaeconomia/issue/viewIssue/2/24

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